Client
Services
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Verastar, is one of the UK’s leading independent technology service providers, supporting over 25,000 small businesses with essential services including, broadband, mobile, insurance and telecoms.
Verastar had difficulties conveying their employer brand offering and struggled with candidate submissions when advertising roles. They required a microsite to tell their employer brand story and handle job applications. Additionally, their recruitment team needed support with a Facebook ads campaign to bolster their talent acquisition efforts.
Verastar chose Victoryworks due to our strong track record in B2B marketing and our strategic approach to brand positioning, which could be applied to support their employer brand offering. Our ability to craft and execute a comprehensive strategy encompassing both digital presence and targeted advertising made us the ideal partner for this project.
Victoryworks created a dedicated microsite to convey their employer brand messaging – with employee and brand stories. The microsite allowed candidates to submit job applications and attributed applications to specific channels, which was crucial for the successful launch of our paid social and Google ads campaign. This functionality enabled Verastar to track the effectiveness of their recruitment efforts accurately.
The microsite processed applications and measured the cost per application, a key metric used to benchmark the ads campaign. Through the targeted ads campaign, Victoryworks was able to reduce Verastar’s cost per application by 34%, significantly lowering costs associated with talent acquisition and providing a sustainable model for future talent acquisition efforts.
