Client
Services
Duration
Our client is the largest privately-owned tech consultancy in the UK. Their clients include leading organisations in finance, healthcare, retail, and government. To continue their growth, the client wanted to engage senior IT decision makers in the financial services sector, a key industry for their business growth.
The client were keen to generate demand and build a robust pipeline within this vertical. With a notoriously high cost per acquisition and noisy market environment, the client were looking for a campaign to cut-through.
The client chose to work with Victoryworks due to our proven credentials and successful track record in collaborating with technology companies. Our expertise and strategic approach made us the ideal partner to help the client navigate the complexities of the financial services market and effectively engage senior IT decision makers.
Victoryworks launched a multi-channel demand generation campaign working at all points of the funnel. Initially, a discovery session was arranged with the clients content team and industry leads to identify the current challenges in maerket. It was established that the upcoming ISO 20022 standard transition was one of the biggest challenges that was facing the industry in the coming 12 months.
Victoryworks identified a gap in the market with large search volumes, high research intent, and low CPA for topics related to ISO 20022. Leveraging this insight, we utilised Google search ads and LinkedIn ads to generate top-of-funnel engagement with a standards whitepaper created by us. The financial services industry typically incurs high costs due to the competitive nature of the market, but Victoryworks’ targeted approach helped BJSS save money and maximise their return on investment.
The cornerstone of the campaign was a white paper that turned the challenge of ISO 20022 into an opportunity exploring how financial services orgs could leverage the transition to generate efficiencies and create business opportunities beyond just the core payments process.
To nurture these leads, Victoryworks implemented an email nurture campaign featuring a series of blog pieces related to the ISO 20022 standard written by BJSS consultants – along with a display retargeting campaign.
As a result of the campaign, the client generated over 220 marketing-qualified leads, significantly exceeding their original campaign goals. This success demonstrated the effectiveness of the strategic approach and the value of the partnership with Victoryworks. Moreover, the cost-efficient PPC strategy helped the client save money while achieving their lead targets.